Marketing & advertising

raphaelmarcel — Mon, 08 May 2006 14:52:44 +0000

BOSS SOUL

raphaelmarcel — Mon, 08 May 2006 14:47:07 +0000

BOSS INTENSE

Shop Hugo BOSS

raphaelmarcel — Mon, 08 May 2006 14:33:39 +0000

Shop

Cosmetics

raphaelmarcel — Mon, 08 May 2006 14:11:53 +0000

As we have seen before in this blog, Hugo BOSS offers several ranges from classic clothes to leisure wear and sportswear including various accessories such as fragrances, eyewear and watches. A new collection of men cosmetic products was launched in 2005. This last one met an immediate success. Indeed, the group was not present on the men cosmetic segment. This success traduces the new behavior of the men who they more take care of themselves as ever before.

Communication

raphaelmarcel — Mon, 08 May 2006 14:08:29 +0000

The headquarter coordinate the communication of the company. In each subsidiary, the staff is in charge of it as well as the communication agencies. They look after the press relations for international business and they design and place ads in magazines. They also update the website of the company which is becoming a strong marketing tool. Indeed, regarding at the growth of the electronic business, Internet is an important way to communicate and to sell.

Distribution

raphaelmarcel — Mon, 08 May 2006 14:07:31 +0000

The Hugo BOSS products are available worldwide in 100 countries. The subsidiaries guarantee professional knowledge in their own market. The merchandising and marketing teams work on the presentation of over 5,000 points of sale. The shops are concepted and updated to give the best presentation of the products. They created a new concept of stores. This new design was already successful in
Germany and
Holland where these two first stores were opened. Is represents an important step to increase market share.

Innovation

raphaelmarcel — Mon, 08 May 2006 14:06:43 +0000

Whereas the marketing teams work on advertising campaigns and the design of the brand’s stores, engineers are working to optimize work processes. They develop projects to improve the collection planning, logistic, delivery time and all elements to do business more efficiently and increase benefits. One of these projects is the
Columbus project in the corporate history.

Marketing policy

raphaelmarcel — Mon, 08 May 2006 14:05:59 +0000

The group makes a successful sponsorship programs. The company is a sponsor of various cultural and sports events. These advertising campaigns during international sport events have made the brand very successful and improve the image of Hugo BOSS. Moreover, the major international fashion events have enhanced the brand notoriety.

BOSS Sponsorship

raphaelmarcel — Mon, 08 May 2006 13:58:11 +0000

We can see the BOSS logo above the pilot's place. BOSS

raphaelmarcel — Mon, 08 May 2006 13:49:22 +0000

For instance, there are ads of the brand during tennis tournament such as the Davis Cup or other US open. Hugo BOSS is one of the main partners of the Formula One team McClaren-Mercedes.